Paid Ads Specialist

Job Summary

A company is looking for a Paid Ads Specialist to plan, execute, and optimize paid media campaigns.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across various platforms
• Monitor campaign performance, analyze data, and generate actionable insights for improvement
• Collaborate with the marketing team to ensure paid campaigns align with overall promotional strategies

Required Qualifications

• 3+ years of experience in managing paid advertising campaigns, preferably for SaaS or e-commerce brands
• Strong analytical skills with proficiency in tools like Google Analytics and ad platform dashboards
• Proven track record of running successful campaigns on major advertising platforms
• Hands-on experience with A/B testing and conversion rate optimization
• Familiarity with retargeting campaigns and funnel-based advertising strategies