Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive customer engagement and support growth initiatives.

Key Responsibilities

• Design and implement onboarding, activation, and retention strategies to enhance product adoption
• Optimize the customer journey to reduce time-to-value and increase engagement
• Analyze customer behavior and lifecycle metrics to improve program performance

Required Qualifications

• 3-5 years of lifecycle, retention, or email marketing experience, with at least 2 years in a B2B SaaS environment
• Experience managing marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud)
• Strong analytical skills with proficiency in tools like Amplitude, Looker, or Google Analytics
• Basic to intermediate SQL skills for customer segmentation and campaign analysis
• Experience in designing and analyzing experiments to optimize campaigns