Senior Product Marketing Manager

Job Summary

A company is looking for a Sr. Product & Content Marketing Manager to lead product marketing and content initiatives for SaaS solutions.

Key Responsibilities

• Develop product positioning, messaging frameworks, and value propositions for target personas
• Lead go-to-market planning and execution for product launches and enhancements
• Create and manage content such as blogs, webinars, and customer success stories to engage prospects and customers

Required Qualifications

• 5-8 years of B2B SaaS marketing experience, with at least 4+ years in product or content marketing management
• Proven track record in developing go-to-market strategies and executing successful product launches
• Strong analytical skills with experience using data to inform marketing decisions
• Experience leading cross-functional initiatives and collaborating with senior stakeholders
• Proficiency in HubSpot, Salesforce, and marketing automation platforms