Senior Product Marketing Specialist

Job Summary

A company is looking for a Senior Product Marketing Specialist to drive customer-centric product experiences and growth.

Key Responsibilities

• Drive go-to-market strategy for new product launches
• Partner with marketing leads to execute GTM strategies and align marketing timing with launch timelines
• Monitor customer perception and feedback on new product launches

Required Qualifications

• 2+ years experience in Product Marketing, focusing on launching new products and driving customer growth
• Experience managing mobile marketing campaigns using modern marketing and CRM tools
• Ability to create and communicate effective go-to-market plans across cross-functional teams
• Understanding of the global digital lending/banking and consumer mobile ecosystem (preferred)
• Hands-on experience launching and scaling products for developing markets (preferred)