Email Specialist

Job Title & Specialty Area:Email Specialist

Department:Marketing and Communications Operations

Location: Dallas. TX (Must be a Texas Resident)

Job Type: Remote

Why Children’s Health?
At Children’s Health, our mission is to Make Life Better for Children, and we recognize that their health plays a crucial role in achieving this goal.

Through our cutting-edge treatments and affiliation with UT Southwestern, we strive to deliver an extraordinary patient and family experience, ensuring that every moment, big or small, contributes to their overall well-being.

Our dedication to promoting children’s health extends beyond our organization and encompasses the broader community. Together, we can make a significant difference in the lives of children and contribute to a brighter and healthier future for all.

Summary:
The Email and Automation Specialist is primarily responsible for the development and execution of internal and external email campaigns. This position will also support the creation of email automation and journey strategies for audience nurturing and contribute to personalization efforts to enhance the digital experience.

Responsibilities:
• Email Production
• Produce internal and external email campaigns, ensuring alignment with organizational objectives and brand guidelines.
• Collaborate with cross-functional teams to ensure cohesive email structure, appearance, and timely delivery.
• Utilize Salesforce Marketing Cloud for email campaign management, including creating and managing email templates and content blocks.
• Develop and code emails using HTML, CSS, and AMPscript to ensure optimal rendering across various email clients and devices.
• Email Automation and Journey Strategies
• Support the development and implementation of email automation and journey strategies to nurture audience relationships and drive engagement.
• Utilize data and insights to help optimize email sequences, triggers, and personalization to enhance customer experience and achieve measurable outcomes.
• Regulatory Compliance
• Ensure all email marketing activities comply with relevant regulatory requirements, including CAN-SPAM, GDPR, and HIPAA.
• Proactively adapt to changes in regulations related to email marketing.
• Success Factors/Competencies:
• Technical Capabilities
• Familiarity with SQL databases
• Experience coding in HMTL, CSS, and AMPscript
• Basic competency in Photoshop for photo editing
• Strategic Thinking
• Analyze organizational needs, audience behavior, and competitive forces to assist in developing effective email marketing strategies that achieve collective goals.
• Learning Agility
• Demonstrate the capability and willingness to rapidly learn and adapt to new situations and quickly assimilate new information to perform effectively in different contexts.
• Growth Mindset
• Continuously seek feedback and input, develop skills, find opportunities, embrace challenges, and persist through setbacks.
• Contribute to a culture of innovation and growth within the team.
• Familiarity with Emerging Trends
• Stay informed on emerging trends in email marketing, automation technologies, and personalization techniques.
• Monitor for the introduction of relevant technologies and innovations that may require change.

WORK EXPERIENCE
• At least 3 years Email marketing, automation, or a related field Required
• Healthcare industry or a highly regulated environment Preferred

EDUCATION
• Four-year Bachelor’s degree or equivalent experience Marketing and Communications Preferred

A Place Where You Belong

We put our people first. We welcome, value, and respect the beliefs, identities and experiences of our patients and colleagues. We are committed to delivering culturally effective care, creating meaningful partnerships in the communities we serve, and equipping and developing our team members to make Children’s Health a place where everyone can contribute.

Holistic Benefits – How We’ll Care for You:

Employee portion of medical plan premiums are covered after 3 years.

4%-10% employee savings plan match based on tenure

Paid Parental Leave (up to 12 weeks)

Caregiver Leave

Adoption and surrogacy reimbursement

As an equal opportunity employer, Children’s Health does not discriminate against employees or applicants because of race, color, religion, sex, gender identity and expression, sexual orientation, age, national origin, veteran or military status, disability, or genetic information or any other Federal or State legally-protected status or class. This applies to all aspects of the employer-employee relationship including but not limited to recruitment, hiring, promotion, transfer pay, training, discipline, workforce adjustments, termination, employee benefits, and any other employment-related activity.
Employment Type: FULL_TIME