Facebook Ads Specialist

Job Summary

A company is looking for a Facebook Ads Specialist (Media Buyer) who will manage Facebook ad campaigns and create high-converting ad creatives.

Key Responsibilities

• Set up, manage, analyze, and scale Facebook campaigns and budgets to optimize sales growth and meet ROI goals
• Drive the creation of new ad creatives in collaboration with copy and video departments
• Continuously implement A/B testing for creatives and campaign targeting to enhance engagement and conversions

Required Qualifications

• 3+ years of experience in Facebook Ads campaign management
• Experience managing daily budgets of $10K or more
• Direct-to-consumer marketing experience is preferred
• High school diploma or GED equivalent; Bachelor's Degree in Marketing or related field is preferred
• Familiarity with basic video editing is a plus