Fractional CMO for Growth Strategy

Job Summary

A company is looking for a Fractional CMO - Strategic Growth Leader (Wellness / CPG / Beauty E-Commerce Brands).

Key Responsibilities

• Define and own the digital marketing roadmap and guide go-to-market strategies for brand initiatives
• Oversee performance marketing strategies and optimize the e-commerce experience for improved conversion rates
• Mentor marketing teams and drive accountability across cross-functional teams with clear workflows and KPIs

Required Qualifications

• 10-15+ years in marketing with leadership roles at DTC consumer brands in beauty, wellness, or CPG
• Proven success in scaling digital revenue and optimizing growth marketing strategies at the VP or CMO level
• Deep knowledge of performance media, e-commerce, and lifecycle marketing
• Experience managing marketing budgets and cross-channel reporting frameworks
• Comfortable working in a fractional, fast-moving, and entrepreneurial environment