Creative Director Performance Marketing

Job Summary

A company is looking for a Creative Director for Video VSL Production in Performance Marketing Advertising.

Key Responsibilities

• Lead creative direction for high-converting direct response campaigns across various media
• Collaborate with Performance Marketing, Copywriting, and Media Buying teams to enhance customer acquisition
• Develop and optimize creative assets for VSLs, ads, email automations, and landing pages

Required Qualifications

• 5-10+ years' experience in direct response creative leadership
• Deep understanding of customer acquisition funnels and behavioral triggers
• Proven track record of high-performing VSLs, ads, and landing pages
• Familiarity with creative performance analytics and A/B testing
• Experience managing in-house creatives and freelance designers/editors