Marketing Generalist

Job Summary

A company is looking for a Marketing Generalist who can balance creativity with analytics in a remote setting.

Key Responsibilities

• Develop and execute integrated marketing campaigns focused on lead generation and measurable results
• Create, edit, and distribute content that supports demand generation goals across various channels
• Manage and grow the company's LinkedIn presence, including tracking KPIs and optimizing campaigns

Required Qualifications

• 5+ years of marketing experience with a proven track record of driving measurable growth
• Proficiency with marketing tools such as Microsoft Office, Canva, and email marketing platforms
• Experience with platforms including WordPress, Google Analytics, and Salesforce
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Strong knowledge of pipeline metrics such as CAC, LTV, and MQL-to-SQL conversion