Google Analytics Lead

Job Summary

A company is looking for a Google Web Analytics and Tagging Lead.

Key Responsibilities

• Own the configuration, deployment, and governance of Google Analytics and Google Tag Manager, including event taxonomy and tagging for various user interactions
• Implement QA processes for new events, maintain documentation, and monitor tag health for accuracy and compliance
• Build actionable dashboards in Looker and conduct deep-dive analyses to identify trends and optimization opportunities

Required Qualifications

• 3-5+ years of experience in web analytics implementation or tagging architecture
• Deep technical expertise in Google Analytics 4 and Google Tag Manager
• Experience designing and maintaining data layers and working with developers on structured tagging
• Hands-on experience integrating GA4 data into data warehouse environments
• Proficient in debugging tools and familiar with BI tools like Looker