Growth Marketing Manager for Sleep Tech Startup

Description

Join our passionate team dedicated to transforming the sleep experience for individuals everywhere. We focus on creating innovative solutions that make sleep more enjoyable, restful, and better understood. As we approach the launch of our product, we are searching for a skilled and dynamic Growth Marketing Manager to lead our pre-launch and launch marketing campaigns. Your expertise will be vital in crafting a customer journey built on values of market leadership, transparency, inspiration, and delight.

Company Culture and Environment

Our team is united by a shared mission to create exceptional products that connect with the people we serve. We foster a collaborative environment where creativity thrives, and team members are encouraged to contribute their ideas and insights.

Career Growth and Development Opportunities

As a Growth Marketing Manager, you will shape our marketing strategies and lead groundbreaking campaigns that allow for significant professional development. The role offers opportunities to work closely with founding team members, allowing you to gain invaluable experience in a startup environment.

Detailed Benefits and Perks
• Competitive salary and benefits package, including equity
• Flexible work environment with remote work opportunities
• Opportunities for professional growth and development

Compensation and Benefits
• Competitive salary based on experience
• Equity in the company
• Flexible working hours and remote work options
• Strong opportunities for professional development

Why you should apply for this position today

This role allows you to lead and shape the marketing strategy for an innovative product focused on improving sleep quality. You will be part of a mission-driven team dedicated to making a difference in people’s lives, while also enjoying a dynamic work environment that values creativity and collaboration.

Skills
• Strong analytical skills with a focus on data-driven decision-making
• Excellent communication and project management abilities
• Proficiency with marketing tools and platforms (e.g., Google Analytics, HubSpot, Mailchimp)
• Familiarity with major social media platforms (Instagram, TikTok, YouTube, Facebook, X)
• Creative thinker capable of developing engaging content
• Experience with influencer marketing and public relations strategies
• Ability to thrive in a fast-paced startup environment

Responsibilities
• Conduct market research to understand target personas
• Develop and execute marketing strategies for pre-launch and launch phases
• Create strategies to build a high-intent audience prior to crowdfunding
• Oversee the creation of a high-converting pre-launch landing page
• Manage first-party email marketing strategies
• Plan and execute content calendars for social media platforms
• Identify and collaborate with influencers to expand reach and awareness
• Track key performance indicators (KPIs) and provide regular updates
• Work closely with the team to align marketing with business objectives

Qualifications
• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus)
• 5+ years of experience in growth marketing, ideally within hardware or consumer electronics
• Proven track record of successful pre-launch and launch campaigns
• Proficiency with marketing tools and platforms
• Strong analytical skills and excellent communication abilities
• Experience with influencer marketing strategies

Education Requirements
• Bachelor’s degree in Marketing, Business, or a related field
• MBA or advanced degree preferred

Education Requirements Credential Category
• Bachelor’s Degree

Experience Requirements
• 5+ years of experience in growth marketing, ideally in a startup environment
• Proven experience with pre-launch and launch campaigns
• Experience driving growth for hardware products

Why work in Boston, MA

Boston is a vibrant hub of innovation and culture, making it an attractive place to live and work. The city boasts a strong tech ecosystem with numerous opportunities for professional development. With its rich history, diverse culinary offerings, and vibrant arts scene, Boston offers a well-rounded lifestyle that supports both personal and professional growth.