Senior Product Marketing Manager

Job Summary

A company is looking for a Sr. Product Marketing Manager, Earn.

Key Responsibilities

• Develop and lead the growth marketing strategy for Earn offerings, focusing on awareness, acquisition, and retention
• Manage end-to-end campaign processes across various channels, ensuring strategic planning and execution
• Analyze customer journeys and deploy engagement strategies to maximize lifetime value and retention

Required Qualifications

• 6+ years of experience in Product Marketing Management, preferably in fintech or high-growth B2C tech
• Strong expertise in crypto and understanding of Earn market trends and user behavior
• Proven ability to drive growth strategies for multi-matrixed products throughout their lifecycle
• Data-driven approach to optimize campaigns and improve performance
• Experience leading cross-functional teams in fast-paced environments