Job Summary
A company is looking for a Growth Marketing Manager: Paid Media Operations.
Key Responsibilities
- Develop and execute multi-channel performance marketing strategies, including SEM, paid social, native advertising, and programmatic display
- Plan and execute growth marketing initiatives with a focus on customer acquisition, retention, and revenue growth
- Monitor performance metrics and optimize campaigns to improve efficiency and ROI
Required Qualifications
- 2-3 years of experience in growth or performance marketing, particularly in SaaS and SMB environments
- Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, and DV360
- Strong analytical skills with knowledge of performance metrics like CAC and LTV
- Experience in A/B testing and data-driven decision-making
- Ability to create engaging marketing campaigns
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