Integrated Marketing Specialist

Job Summary

A company is looking for an Integrated Marketing Specialist to lead targeted marketing initiatives in the healthcare sector.

Key Responsibilities

• Develop and execute account-based marketing programs targeting health insurance payors and healthcare providers
• Design and deploy integrated marketing campaigns across various channels to drive engagement and member activation
• Measure and optimize campaign performance using relevant tools and KPIs

Required Qualifications

• Bachelor's degree in a related field or equivalent experience
• 5+ years of experience in account-based marketing roles in healthcare
• Familiarity with the U.S. healthcare landscape and buying behaviors of payors and providers
• Proficiency in ABM tools such as Demandbase and Salesforce
• Strong collaboration skills to work cross-functionally with sales and marketing teams