Lead Data Scientist

Job Summary

A company is looking for a Lead Data Scientist, Omnichannel Analytics.

Key Responsibilities

• Drive the Next Best Action initiative by developing predictive models and evaluating omnichannel promotional campaigns
• Deliver insights and strategic guidance to maximize engagement and ROI for brand and marketing teams
• Build and deploy machine learning models for personalized recommendations and targeted marketing across channels

Required Qualifications

• Master's or Ph.D. in Data Science, Statistics, Computer Science, or a related discipline
• At least 8 years of professional experience in analytics or data science, with a focus on omnichannel marketing
• Advanced programming skills in SQL, R, and/or Python
• Proficiency with machine learning, predictive modeling, and statistical analysis
• Hands-on experience with Google Analytics or Adobe Analytics