Lead Generation Specialist

Job Summary

A company is looking for a Lead Generation Specialist to identify, attract, and convert high-quality prospects into the sales pipeline.

Key Responsibilities

• Design and launch multi-channel demand generation campaigns while optimizing budget and targeting
• Create and optimize gated content and landing pages to improve lead capture rates
• Build and manage lead nurturing workflows and analyze performance metrics for campaign optimization

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA a plus)
• 5-7 years of B2B lead generation or demand generation experience
• Proven track record of meeting lead generation quotas and cost-per-lead targets
• Deep understanding of B2B sales funnels and lead qualification processes
• HubSpot power user with experience in Salesforce and Google Analytics