Lifecycle Marketing Lead

Job Summary

A company is looking for a Lifecycle Marketing Lead (B2B2C), APCM.

Key Responsibilities

• Design and scale high-impact patient and provider journeys
• Architect and launch multi-channel marketing strategies to engage providers and patients
• Build and automate lifecycle journeys to improve enrollment conversion and support behavior change

Required Qualifications

• 8+ years of experience in lifecycle, CRM, or growth marketing, preferably in healthcare or healthtech
• Proven success in building and scaling marketing programs with limited resources
• Experience managing multi-channel marketing strategies across various platforms
• Familiarity with marketing automation platforms and collaboration with Ops or Engineering
• Strong analytical skills with a focus on data-driven decision-making