Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Senior Manager who will own and scale email and SMS programs to drive acquisition, retention, and long-term customer value.

Key Responsibilities

• Develop and manage the end-to-end email and SMS lifecycle strategy focused on acquisition, activation, retention, and win-back
• Lead A/B testing and optimization efforts to enhance engagement, conversion, and revenue performance
• Collaborate with cross-functional teams to align lifecycle campaigns with business objectives and customer experience

Required Qualifications

• 5+ years of experience in lifecycle, retention, or growth marketing
• Proven track record of building high-performing lifecycle programs with measurable revenue impact
• Strong analytical skills and experience with marketing automation platforms
• Comfortable working in a fast-paced, growth-oriented environment
• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree is a plus