Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive customer marketing strategy across the Mailgun brand.

Key Responsibilities

• Establish a deep understanding of the customer journey across different segments
• Develop targeted campaigns across multiple communication channels, focusing on in-app messaging
• Collaborate with cross-functional teams to drive product adoption, cross-sell/upsell, and customer retention

Required Qualifications

• 4+ years in lifecycle marketing, customer marketing, or related roles
• Experience in measuring and tracking success of cross-channel campaigns
• Project management skills
• Experience working cross-functionally with sales, support, and product teams
• Prior experience with in-app messaging tools