Marketer + Google Ads and Analytics Leader

Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H’s:
• Happy – a zest for life and desire to delight our clients
• Humble – no egos allowed. ever.
• Hungry – will want to change the world
• Honest – always do what you say you’re gonna do

Offshore firms and recruiters DO NOT APPLY.

Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs
• Must be an exceptional writer and communicator
• Marketing strategist with a Conversion Rate Optimization (CRO) mindset
• SEM management includes:
• Conducting keyword research
• Creating campaigns and monitoring performance
• Managing campaign budgets
• Performing A/B testing and audits
• Continually optimize campaigns and landing pages
• SEO management includes:
• Understanding personas to better target identified audiences
• Creating keyword and linking strategies
• Optimizing meta descriptions
• Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
• Providing recommendations to content writers to drive SEO content creation
• Analytics management includes:
• Analyzing data and provide evidence-based recommendations
• Correlating performance metrics against digital marketing KPIs
• Identifying deficiencies and implement solutions in a timely manner
• Presenting data in a meaningful way
• Suggest improvements for process and productivity optimization
• Work with content writers, web developers and marketing teams to properly implement best practices
• Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

Qualifications
• Experience with and capacity to quickly learn and utilize the following tools:
• Google Ads
• Google Search Console
• Google Tag Manager
• Google Tag Manager Debugger
• Google Tag Assistant
• Google Analytics
• Google Looker Studio
• Google Optimize
• Google Data Studio
• Google Keyword Planner
• Google Structured Data Testing Tool
• Hotjar/CrazyEgg/MouseFlow/etc.
• Moz/AHREFs/etc.
• Screaming Frog
• SpyFu/SEMRush
• HubSpot
• Schema MarkUp Generator
• Yoast
• Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
• Possess excellent time management skills
• Have a sense of ownership and pride in performances and its impact on company’s success
• Ability to collaborate effectively
• Ability to proactively communicate
• Experience in developing and executing marketing strategies
• Knowledge of online lead generation and content strategy
• Strong analytical skills with the ability to interpret data and trends
• Expertise in branding and social media marketing
• Excellent communication and organizational skills
• Ability to work independently and in a team environment
• Experience in user experience design and HCI is a plus
• Bachelor’s degree in Marketing, Business, or related field is a plus

Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook – https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1

Offshore firms and recruiters DO NOT APPLY.