Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to drive technology-focused marketing campaigns across the customer lifecycle.

Key Responsibilities

• Build integrated, data-driven marketing automation workflows to enhance customer engagement
• Drive the implementation and evolution of marketing technologies for scalable growth
• Develop and analyze campaign performance reports to optimize future campaigns

Required Qualifications

• 3-5 years of experience managing Marketing Automation platforms, preferably Marketo
• Proven experience in building and optimizing integrated campaigns across various channels
• Strong analytical skills to translate data into actionable insights
• Experience collaborating with cross-functional teams such as RevOps and Sales
• Solid understanding of data privacy and compliance standards