Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketer.

Key Responsibilities:

• Design and implement customer lifecycle journey strategies for key educator personas
• Build and optimize data-informed lifecycle campaigns triggered by product usage and customer interactions
• Collaborate with cross-functional teams to align messaging with product updates and strategic initiatives

Required Qualifications:

• 3-5 years of experience in customer lifecycle, growth, or email marketing, preferably in B2B SaaS or edtech
• Proven success in planning and executing multichannel lifecycle campaigns
• Understanding of lead nurturing, behavior-based automation, and segmentation strategies
• Familiarity with marketing to K-12 educators across various roles
• Strong analytical skills with proficiency in HubSpot and Salesforce