Senior Manager, Demand Generation

Job Summary

A company is looking for a Senior Manager, Demand Generation & Business Development.

Key Responsibilities

• Design and execute event marketing strategies to enhance engagement and connect with prospects
• Own and optimize AI-driven business development systems for targeted outreach and lead generation
• Collaborate on co-marketing initiatives with internal and external partners to maximize mutual value

Required Qualifications

• 6+ years of B2B marketing experience in demand generation and business development
• Experience with AI, agents, and automation tools for marketing and business development
• Hands-on experience with platforms such as Apollo.io, Zapier, HubSpot, and Salesforce CRM
• Demonstrated success in managing complex event marketing programs
• Familiarity with partner marketing programs and Market Development Fund (MDF) planning