Demand Generation Lifecycle Manager

Job Summary

A company is looking for a Demand Generation Lifecycle Manager to drive lead engagement and customer conversion through targeted campaigns.

Key Responsibilities

• Execute demand generation lifecycle marketing campaigns to nurture B2B prospects and drive revenue growth
• Analyze lead data for segmentation and personalization to enhance lead quality and conversion rates
• Monitor key performance metrics and report insights to leadership to optimize campaigns

Required Qualifications

• 3-5 years in lifecycle marketing with at least 2 years in a B2B environment
• Expertise in using marketing automation tools for multi-channel campaigns
• Proficiency in advanced segmentation and personalization techniques
• Experience with CRM and analytics tools for data-driven campaign execution
• Familiarity with AI tools for copywriting and asset creation