Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to lead and optimize marketing automation efforts through HubSpot.

Key Responsibilities

• Manage day-to-day operations of HubSpot, including workflows, email campaigns, and reporting
• Design and execute marketing automation strategies across the customer lifecycle
• Collaborate with cross-functional teams to align messaging and develop nurture programs

Required Qualifications

• 3-5+ years of experience in marketing automation, with at least 2 years in HubSpot Marketing Hub
• Proven success in managing complex automation workflows and email marketing strategies
• Strong understanding of customer journey mapping and lifecycle marketing
• Analytical mindset with the ability to interpret data for informed decision-making
• Exceptional project management and cross-functional collaboration skills