Marketing Brand Strategist

Job Summary

A company is looking for a Marketing Brand Strategist to shape and elevate brand positioning across various touchpoints.

Key Responsibilities

• Develop and execute brand strategies that resonate with healthcare audiences
• Define and maintain brand voice, messaging, and visual identity
• Collaborate with teams to create clear, benefit-driven messaging and lead creative direction for campaigns

Required Qualifications

• 5+ years of experience in brand strategy, preferably in healthcare or B2B SaaS
• Proven success in developing and launching brand strategies or campaigns
• Strong understanding of the healthcare ecosystem and digital health trends
• Bachelor's degree in Marketing, Communications, Brand Strategy, or a related field; Master's degree is a plus
• Experience working with HIPAA-compliant or regulated healthcare products