Marketing & Digital Media Specialist

The Marketing & Digital Media Specialist plays a key role in enhancing Maryland Humanities’ visibility, engagement, and impact through strategic marketing initiatives. This role is a member of the Advancement Team and is supervised by the Director of Advancement. This position serves as the organization’s lead designer and multimedia creator and is responsible for creating compelling visual and written content, managing digital and traditional marketing campaigns, and ensuring brand consistency across all platforms. The ideal candidate is a creative, detail-oriented professional with a passion for creating multimedia content to increase every Marylander’s access to our organization’s mission, programming, and resources.

Salary Range: $58,000-$65,000
FLSA Status: Exempt; Permanent; Full-time (35 hours/week)
Reports to: Director of Advancement
Working Conditions: Hybrid, Remote First
Supervisory Responsibilities: None
Duties/Responsibilities:

Strategic Marketing & Promotion
• Develop and implement short-term and long-term marketing strategies that align with the organization’s strategic goals and the advancement team’s annual goals.
• Collaborate with advancement and programs teams to plan and execute promotional campaigns that raise awareness of programs, events, and initiatives.
• Research and recommend tactics, tools, and trends to increase visibility and engagement among target audiences.

Content Creation & Digital Media
• Designing branded digital and print materials, including flyers, reports, event signage, social media graphics, e-newsletter visuals, etc.
• Manage all social media and digital platforms (e.g. Facebook, Instagram, Threads, X, YouTube, Prowly, website, etc.).
• Produce and edit graphics and video content for promotional, educational, and storytelling purposes.
• Draft press releases, newsletters, web content, email correspondence, and social media posts.
• Manage content calendars for digital communications, ensuring consistent voice and timely delivery.
• Assist with the design, marketing, and correspondence needs related to our Individual Giving appeals and other development strategies.
• Draft remarks and letters on behalf of the CEO and/or Director of Advancement upon request.

Audience Engagement & Media Support
• Maintain marketing contact lists and track audience engagement using analytics tools (e.g., social media insights, Google Analytics).
• Build and maintain relationships with media partners, marketing collaborators, and cultural and educational partners to broaden organizational reach.
• Pitch and facilitate earned media coverage and maintain media contact lists and tracking systems.
• Track and report on media impressions, social media engagement, and marketing KPIs to measure impact and guide strategy.

Brand Management & Vendor Oversight
• Ensure consistency of visual identity and brand voice across all public-facing materials and platforms.
• Draft organizational brand and marketing guidelines in collaboration with the Director of Advancement.
• Coordinate with vendors for printing, design, photography, videography, advertising, and other marketing services.
• Maintain marketing assets and templates, and provide branding guidance to staff and partners as needed.
• Ensure all communications and marketing efforts are in compliance with grants and sponsorship agreements.
Required Qualifications & Skills:

• 3-5 years proven experience in marketing, communications, and digital media.
• Demonstrated expertise in industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, or other design tools.
• Understanding of design principles with a strong grasp of typography, color theory, layout, composition, and visual hierarchy.
• Strong writing, editing, and verbal communication skills.
• Proficiency in social media management and digital marketing tools (e.g., Hootsuite, Google Analytics, Constant Contact).
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and project management skills; able to manage multiple priorities and deadlines.
• Ability to build and maintain relationships with press, media outlets, and community stakeholders.
• Demonstrated initiative to learn and enhance skills that promote equity, inclusion, and cultural responsiveness, and an understanding of systems of oppression and their impact on communities.
• Demonstrated initiative and creativity in developing engaging content and identifying new opportunities to connect with audiences.
• Ability to analyze problems and develop effective design solutions that meet organizational goals and objectives.
Preferred Skills/Abilities:

• Creative mindset with a passion for literature, history, and the humanities.
• Knowledge of Maryland’s cultural and educational landscape, particularly in the humanities, arts, or nonprofit sectors.
• Experience with storytelling techniques that center equity, inclusion, or community voices.
• Familiarity with analytics tools to interpret data and guide strategy.
• Understanding of accessibility best practices in digital and print communications.
• Comfort representing the organization publicly, including at community events or in media interviews.
• Skilled in examining and re-engineering program operations and procedures
• Commitment to Maryland Humanities’ mission, vision, and values (see https://www.mdhumanities.org/about-us/mission-vision-values/).
Working Conditions and Physical Requirements:

• Must be located in or willing to relocate to Maryland.
• Maryland Humanities offices are located in Baltimore, MD. The office is open for staff to work from as needed. Each staff person is expected to join on-site team meetings 1-2 days per month.
• The ideal candidate must be able to travel across the state on a regular basis. Mileage and approved travel expenses will be reimbursed.
• Prolonged periods of sitting and working on a computer.

Additional Details:
No one candidate will be perfect for this job. The skills and experience needed to be successful in this job exist on a spectrum. Frequently cited statistics show that candidates with disabilities, BIPOC candidates, women, and members of marginalized and/or systematically excluded groups apply to jobs only if they meet 100% of the qualifications. Maryland Humanities is happy to leave that statistic in the past. No one ever meets 100% of the qualifications. Please just apply.

What we are offering:

• The annual salary for this position is $58,000-$65,000.
• A 35-hour work week with flexible scheduling.
• Employees are eligible for employer-provided health and dental insurance coverage (two plans offered, including one 100% employer-paid), flex benefits, retirement (including a 4% employer contribution), and a monthly stipend to offset parking and/or work-from-home expenses.
• We have 21 days of vacation per year and 12 days of sick leave per year as well as access to advance and donated leave if needed.
• 15 paid holidays and 2 floating holidays. Access to holiday exchange (i.e. observing Eid Al-Adha instead of Christmas)
• We offer a sabbatical with up to 6 weeks after five years of service and up to 10 weeks after 10 or more years of service.
• Employees have access to Volunteer Time Off.
• We offer Extended Family and Medical Leave of 12 weeks with additional eligibility for 4 weeks of a gradual return to work.
• We traditionally close the offices at the end of the year, Dec 24–Jan 1.

Maryland Humanities’ staff have established shared working values, linked here.