Job Summary
A company is looking for a Marketing Manager, SFMC Email and SMS.
Key Responsibilities:
- Develop and manage targeted email/SMS campaigns and multi-channel marketing initiatives
- Optimize engagement through segmentation, personalization, and A/B testing
- Collaborate with various teams to align messaging and creative assets
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years' experience with Salesforce Marketing Cloud or similar platforms
- Experience with AMPscript/SQL or equivalent tools for personalization
- Strong analytical skills and experience managing multi-channel campaigns
- 2+ years of experience creating short-form marketing video content using tools such as Canva or Adobe Premiere
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