Media Director

Job Summary

A company is looking for a Media Director to lead media buying initiatives across various channels.

Key Responsibilities

• Develop and execute media strategies to enhance brand awareness and drive customer acquisition
• Manage media budgets and oversee campaign execution across multiple channels
• Establish relationships with agency partners and present insights to senior leadership

Required Qualifications

• 8+ years of experience in media buying, with 5 years in managing TV, radio, and out-of-home campaigns
• Proven ability to manage large-scale media budgets of $10M annually
• Experience with direct response marketing across various media channels
• Demonstrated success in driving appointment-based sales through integrated media campaigns
• Proficiency with media planning and buying tools