Media Planner

Job Summary

A company is looking for a Media Planner.

Key Responsibilities

• Develop and manage integrated media plans for assigned clients
• Conduct target audience and competitive research, providing analysis
• Collaborate with various teams to ensure campaign success

Required Qualifications

• 1-2 years of experience in media planning and/or buying, preferably in an agency environment
• Proficiency in traditional and digital media landscapes and terminology
• Strong understanding of client business objectives and media planning processes
• Bachelor's degree required; BS/BA in Marketing, Advertising, or a related field preferred
• Experience with media planning tools such as Guideline, Resonate, SQAD, and Vivvix