Job Summary
A company is looking for a Channel Specialist- Meta.
Key Responsibilities
- Build and launch campaigns in Meta Ads Manager, implementing audience targeting and conversion tracking
- Ensure compliance with healthcare advertising guidelines and conduct quality assurance on campaign assets
- Monitor campaign performance and collaborate with teams to optimize and report on outcomes
Required Qualifications
- 2+ years of hands-on experience with Meta Ads Manager in a high-volume advertising environment
- Strong knowledge of the Meta Platform; experience in healthcare/wellness is a plus
- Proven success in meeting or exceeding campaign performance targets
- Proficiency in tracking implementation, including Meta Pixel and UTM tagging
- Experience collaborating with cross-functional teams
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