Senior Manager, Marketing Effectiveness

About this Job 

The primary role of the Media Analytics Consultant is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients.     

You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level.   

He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and some travel is required. 

Responsibilities: 

• Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics and tools to meet clients’ research objectives 
• Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client 
• Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities 
• Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines 
• Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. 
• Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives 
• Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation-based outcomes. 
• Partner with the sales organization to grow the media effectiveness analytics business 
• Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. 

General Skills & Competencies 

• Expertise in Manufacturer Marketing and Media functions as well as media agencies 
• Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc. 
• Strong logic, deductive reasoning, problem solving and critical thinking skills             
• Skilled & polished communicator, including group presentations and storytelling 
• Robust project management skills 
• Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement              
• Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)                                     
• Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development 
• Able to work collaboratively with internal & external teams 
• Strong sense of urgency and accountability to drive client outcomes 
• CPG industry knowledge, experience and acumen 
• Consistently drives best practices, process improvements and thought leadership to advance the business 

 Background and Technical Skills 

• Bachelor's degree required 
• MBA or advanced/analytics degree preferred                                      
• 6 to 8  years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media     
• Strong analytic background and knowledge of statistical or data science methodologies and applications       
• Strong Marketing/Research background 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion