G5/16 BECO - M - Social Media Marketer

Key Responsibilities

Marketing Execution & Content Support (Primary Focus – ~70%)

• Execute a ready-to-go marketing strategy focused on LinkedIn and email campaigns.
• Manage LinkedIn post scheduling, engagement, and community amplification (especially within an active alumni network).
• Repurpose testimonials, templates, and content assets into compelling digital content.
• Write and edit emails, lead magnets, and posts aligned to brand voice and communication goals.
• Build and manage simple email automations in MailChimp including segmentation, tagging, and funnel setup.
• Support creation of lead magnets and manage download-to-funnel workflows.
• Organize, tag, and creatively reuse a large library of testimonials and images across campaigns.
• Create graphics and visual assets using Canva (or equivalent tools).
  

Online Program Support (Secondary Focus – ~20%)

• Manage Zoom breakout rooms during online live programs (no teaching or client interaction required).
• Use pre-prepared participant lists to assign attendees to rooms and manage transitions.
• Troubleshoot light tech issues in real-time (if needed).
• Use Slack as a back-channel communication tool to stay in sync during sessions.
  

Project Management & Workflow (Supportive – ~10%)

• Maintain and update task boards in Asana; optionally initiate your own systems if needed.
• Respond quickly to Slack-based ad hoc tasks with "Done" confirmations.
• Serve as an accountability partner to help projects cross the finish line, even when they start spontaneously.
• Suggest and organize co-working sessions or creative collaboration blocks as needed.
  

Tools You’ll Use

• Marketing: MailChimp, LinkedIn, Canva
• Project Management: Asana, Slack
• Program Support: Zoom, Google Sheets, Airtable (for leads/funnels)
• Automation/Integration: Zapier
• Storage/Docs: Box, Google Drive
  

Ideal Candidate Profile

Skills & Experience

• Strong writing and editing skills (portfolio or sample required).
• Marketing-savvy: Can translate raw materials into compelling digital communications.
• Technically fluent: Can learn tools like MailChimp and Airtable independently if needed.
• Proficient with task management and able to close loops on projects with minimal oversight.
• Comfortable working across multiple tools and juggling shifting priorities.
• Bonus: Experience with content marketing, coaching, or high-touch service businesses.
  

Mindset & Personality

• Brings positive energy, humor, and a collaborative spirit to the team.
• Highly organized and detail-oriented with a “get-it-done” approach.
• Responsive, communicative, and eager to learn by doing.
• Excited to work in a “Type A-minus” culture—driven and excellent, but flexible and open to iteration.
• Comfortable with change, last-minute updates, and building as we go.
• Open to giving input, generating ideas, and contributing to strategy, not just execution.