Job Summary
A company is looking for a Senior Account-Based Marketing Manager.
Key Responsibilities
- Design and execute 1:1 and 1:few ABM campaigns to drive pipeline generation and account progression
- Collaborate with sales teams and cross-functional stakeholders to align marketing efforts with sales goals
- Develop custom multi-channel campaigns that resonate with target personas
Required Qualifications
- Proven success in designing and executing ABM campaigns for enterprise accounts
- Experience with multi-channel marketing strategies, including digital advertising and events
- Familiarity with marketing analytics platforms like Salesforce and Tableau
- Knowledge of enterprise B2B tech sales cycles and buyer journey stages
- Strong project management skills in fast-paced environments
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