OEM Program Manager

Job Summary

A company is looking for an OEM Program Manager to lead strategy and deliver results in automotive marketing initiatives.

Key Responsibilities

• Lead OEM program execution for dealer clients and ensure full compliance
• Act as the point of contact for OEM field reps, internal teams, and dealership stakeholders
• Drive multi-channel digital marketing efforts in line with OEM guidelines

Required Qualifications

• 3-5+ years in marketing program management (automotive or agency preferred)
• Experience with OEM platforms such as Toyota, GM, Honda, FordDirect, Stellantis, etc
• Familiarity with digital tools including Google Ads, Meta, Dealer.com, CDK, Dealer Inspire
• Understanding of dealer-OEM relationships and automotive industry nuances
• Ability to train internal stakeholders on OEM processes and tools