Job Summary
A company is looking for a Paid Media Analyst to join their Paid Media Team.
Key Responsibilities
- Maintain, collect, and analyze large-scale data from media vendors to assess campaigns
- Lead weekly/monthly reporting to drive account insights across all department deliverables
- Provide optimization recommendations and actionable insights for paid media campaigns based on data correlations
Required Qualifications
- Bachelor's degree with a minimum of 2 years of data analytics experience (including internships)
- Strong understanding of Excel, including pivot tables, lookups, and macros
- Experience compiling large datasets into clear reports for non-technical stakeholders
- Experience with Paid Media in an agency or in-house is valuable
- Programming and computer science experience with Python and/or SQL proficiency is a bonus
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