Paid Media Manager

Job Summary

A company is looking for a Paid Media Manager to develop and optimize digital advertising strategies.

Key Responsibilities

• Develop, implement, and optimize paid media campaigns across multiple digital channels
• Manage advertising budgets to maximize ROI and allocate resources based on performance data
• Conduct keyword research and audience-targeting strategies to ensure high-performing campaigns

Required Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field
• 5+ years of experience in paid media management, preferably in the health or wellness sector
• Proven track record of successful paid media campaigns across various platforms
• Certifications in Google Ads and Meta Blueprint, or willingness to obtain them
• Proficiency in analytics tools and data visualization tools