Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to manage and optimize digital advertising campaigns.

Key Responsibilities

• Plan, build, and manage paid campaigns across various digital platforms
• Write compelling ad copy and design creative assets with team support
• Monitor campaign performance and provide data-driven insights and recommendations

Required Qualifications

• 2-4 years of experience in managing paid media in a B2B environment
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Understanding of full-funnel marketing and buyer's journey content strategies
• Comfort with campaign budgeting, forecasting, and platform analytics
• Advanced understanding of GA4