Marketing Consumer Analyst

Job Summary

A company is looking for a Marketing Consumer Analyst.

Key Responsibilities

• Analyze consumer behavior data and market trends to inform marketing strategies
• Develop audience personas and segmentations based on demographic and behavioral data
• Collaborate with teams to interpret campaign performance and provide data-backed recommendations

Required Qualifications

• 2+ years of experience in marketing analysis or consumer research
• Bachelor's degree in Marketing, Business Analytics, Psychology, Sociology, or a related field
• Proficiency in statistical analysis and reporting tools (e.g., Looker Studio, Tableau)
• Experience with survey tools and research methodologies
• Certification or training in marketing analytics or data visualization tools is a plus