Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to drive lead generation, brand awareness, and revenue growth through data-driven paid media campaigns.

Key Responsibilities

• Develop and execute high-impact paid media strategies across various platforms
• Create and optimize ad copy and creatives to enhance engagement and conversion rates
• Monitor key performance metrics and optimize campaigns for maximum return on ad spend

Required Qualifications

• 5+ years of experience in paid media, PPC, or performance marketing for B2B and B2C brands
• Proven success in lead generation and pipeline acceleration
• Expertise in Google Ads, LinkedIn Ads, and paid social strategies
• Strong understanding of conversion tracking and performance analytics
• Experience using AI tools to optimize campaign performance and drive higher ROI