Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist.

Key Responsibilities

• Evaluate and optimize paid media vendor operations and reporting
• Audit paid media platforms for misconfigurations and inefficiencies
• Develop recommendations for transitioning paid media operations in-house

Required Qualifications

• 6+ years of experience in Digital Paid Media or Marketing Technology program management
• Proven expertise in auditing paid media and familiarity with Google Ads and Meta Ads
• Deep understanding of attribution challenges and compliance issues
• Experience with enterprise advertising tools such as SA360, LiveRamp, BigQuery, and Tableau
• Ability to communicate effectively with technical and marketing teams