Product Marketing Specialist

Job Summary

A company is looking for a Product Marketing Specialist to enhance messaging and positioning for its services.

Key Responsibilities

• Build and maintain a messaging guide, translating product features into customer-ready benefits
• Partner with writers to ensure consistency in narrative across ad copy, landing pages, and emails
• Conduct customer interviews and gather case studies to align marketing with real customer pains

Required Qualifications

• 4+ years in product marketing, content strategy, or conversion copy leadership, preferably in SaaS, fintech, or B2B services
• Strong portfolio showcasing landing pages, ad copy, and messaging frameworks
• Hands-on experience in writing and editing
• Ability to think strategically about positioning and details
• Curiosity about startups and the finance sector