Marketing Manager, Data (Remote)

The Marketing Manager, Data will lead our data monetization strategy by treating data as a commercial asset, optimizing data flow across the JR ecosystem and driving cross-functional collaboration to establish value-driven data agreements. ​

What you will do:​
• Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.
• Monitor market activity, penetration, and performance vs. competitors to guide business decisions.
• Build and maintain KOL relationships, translating insights into marketing and product strategy.
• Develop and execute strategic plans, annual marketing plans, and product launch strategies.
• Align marketing strategies with enterprise digital transformation and data innovation goals.
• Drive customer segmentation, targeting, and positioning for data products and AI-enabled solutions.
• Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics.
• Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement.
• Partner with clinical operations to develop evidence generation strategies and real-world data studies.
• Collaborate with technical, sales, and digital teams to co-create platforms, go-to-market strategies, and enablement tools.
• Lead sales enablement efforts through playbooks, training, and data literacy initiatives.
• Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness.
• Track performance metrics for adoption, utilization, revenue growth, and customer engagement.
• Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation.
• Build thought leadership and brand credibility in medtech data and AI innovation.
• ​ Aligns marketing strategies with enterprise data and digital transformation goals
• ​Identifies opportunities to position data as a commercial product or service.
• ​Identifies and prioritizes data sources that can be leveraged to demonstrate clinical and economic value.
• ​Leads cross-functional collaboration on real-world data studies and platform performance benchmarking.
• ​Acts as a key marketing stakeholder in enterprise-level data governance, integration, andprivacy compliance initiatives.
• ​Champions a culture of innovation, experimentation, and learning across data-related initiatives.​

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What you need (Required):
• ​​​8+ years of work experience required
• ​Experience with data-driven marketing strategies, including analytics, segmentation, and insight generation

What you need (Preferred):
• ​5+ years medical device or marketing/sales experience preferred
• ​Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred
• ​​Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech
• ​Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred
• ​Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech
• ​Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders
• ​Strong cross-functional leadership skills with experience influencing technical, legal, clinical, and commercial partners
• $115,600 – $245,800 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.*

This role will be posted for a minimum of 3 days.