Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist.

Key Responsibilities

• Evaluate and optimize the performance of paid media vendors and platforms
• Audit configurations and assess third-party advertising vendors for efficiency and accuracy
• Develop recommendations for transitioning paid media operations in-house and improving reporting practices

Required Qualifications

• 6+ years of experience in Digital Paid Media or Marketing Technology program management
• Proven expertise in auditing paid media platforms like Google Ads and Meta Ads
• Deep understanding of attribution challenges and compliance regulations
• Familiarity with enterprise advertising tools such as SA360, LiveRamp, BigQuery, and Tableau
• Experience in vendor evaluation and data analysis