Part-time Marketing Lead (Performance + Creative) – 100% Remote

Cloudcure is a fast-growing Canadian digital health startup helping patients struggling with obesity, Type 2 diabetes, and metabolic conditions through evidence-based medical care and coaching. Were now hiring a Marketing Lead to help us grow smarter and faster.

This is a hands-on, remote role for someone who can both strategize and executeideal for a highly creative marketer with digital campaign experience in health, wellness, or regulated sectors.

What Youll Do:
• Own campaign strategy: Plan and launch full-funnel digital marketing campaignsfrom cold awareness to warm retargetingacross Meta, Google, YouTube, TikTok and more.
• Execute with creativity: Ideate, storyboard, and produce short-form content (e.g., Reels, TikToks, UGC-style), static ads, and compelling copy that converts.
• Stay compliant: Understand and apply Canadian health advertising regulations (e.g., Rx drug marketing, claims rules, consent requirements).
• Report performance: Deliver weekly summaries on traffic, conversions, creative wins/losses, and paid media performance to leadership.
• Weekly Creative updates: Continuously test new creatives, and accompanying messaging to drive growth.
• Tackle attribution: Develop scrappy but effective workarounds for data limitations (post-iOS14) and multi-platform user journeys.
• Stretch every dollar: Were startup-mindedyour job is to make $1 work like $5.
• Try new channels: Pitch and lead collaborations with influencers, affiliates, or new growth platforms (Reddit, podcasts, etc).

Who You Are:
• A creative and analytical marketer whos comfortable doing both strategy and design
• Experienced in Meta Ads, Google Ads, and UGC/short-form content
• Skilled in Figma, Canva, or Adobe Suite
• Experience in startups – bonus points for healthcare, health-tech, or other regulated industries
• A self-starter who thrives with autonomy and loves data
• Hands-on with reporting tools like GA4, Meta Ads Manager, and Google Sheets

Role Details:

Pay: $25-30 CAD/hour, depending on experience
• Commitment: 10-20 hours/week to start, with potential to grow
• Location: Remote (work from anywhere)
• Start Date: ASAP

Bonus Points:
• Experience in healthcare, pharmaceutical, or wellness space
• Prior work with influencer outreach or affiliate marketing
• Understanding of Canadian advertising standards for medical clinics