Performance Marketing Analyst

Job Summary

A company is looking for a Performance Marketing Analyst to analyze performance metrics and provide insights for growth strategy improvement.

Key Responsibilities

• Conduct deep dive analysis on marketing campaigns to track performance across multiple platforms
• Utilize tools like Google Analytics and Salesforce to measure key metrics such as conversion rates and customer acquisition costs
• Collaborate with the marketing team to create A/B test strategies to enhance campaign performance

Required Qualifications

• Bachelor's degree in Marketing, Business, Economics, Data Analytics, Statistics, or a related discipline (completed or pending)
• Foundational knowledge of digital marketing concepts gained through education or personal projects
• Ability to quickly learn new tools such as Google Analytics, HubSpot, or Salesforce
• Experience working in cross-functional teams