Principal Product Manager

Job Summary

A company is looking for a Principal Product Manager to drive online customer acquisition and enhance the customer journey.

Key Responsibilities

• Analyze customer interactions to identify gaps in the customer journey from ad view to membership start
• Collaborate with marketing to improve online acquisition funnels and explore potential business model changes
• Work closely with engineering and operations teams to implement product changes that enhance acquisition while maintaining performance

Required Qualifications

• 6+ years of experience in growth or marketing roles
• Proficiency in using analytical tools like Google Spreadsheets and online analytics platforms
• Familiarity with no-code tools for implementing ideas to improve acquisition
• Experience in taking customer calls to gather insights for improving acquisition strategies
• Willingness to complete call center operations training and engage with customers directly