Product Marketing Director

Job Summary

A company is looking for a Product Marketing Director to drive client acquisition, engagement, and retention for its services.

Key Responsibilities

• Define and execute product marketing initiatives targeting institutional and professional clients
• Develop and implement go-to-market tests to evaluate new product and marketing strategies
• Create content and marketing campaigns tailored to the crypto and fintech audience

Required Qualifications

• 5+ years of experience in product marketing or related roles in B2B fintech, finance, or crypto
• Industry experience and contacts within fintech or crypto are highly desirable
• Strong analytical skills for tracking and optimizing marketing performance
• Experience with go-to-market strategies and campaign execution
• Familiarity with marketing automation tools and data analytics platforms