Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager, Wallet.

Key Responsibilities

• Design and optimize omnichannel lifecycle marketing campaigns
• Drive customer activation, engagement, retention, referrals, and cross-sell efforts
• Own the engagement marketing roadmap and lead A/B testing strategies

Required Qualifications

• 5+ years of experience in lifecycle and/or product marketing, preferably in consumer tech, fintech, or financial services
• Hands-on experience with CRM and marketing automation platforms
• Strong understanding of audience segmentation and behavioral targeting
• Proven experience developing and executing A/B tests and iteration roadmaps
• Experience with reporting tools and translating data into actionable recommendations