Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager.

Key Responsibilities

• Develop and execute brand strategy, ensuring consistent messaging and positioning across all channels
• Drive customer acquisition through strategic go-to-market plans to attract new customers and increase revenue
• Optimize the customer journey by mapping touchpoints and improving conversion and engagement

Required Qualifications

• Bachelor's degree or equivalent practical experience
• 8+ years of experience in marketing
• 3-5+ years in product marketing within B2C
• Experience in messaging/positioning, branding, and market research
• Experience with marketing data analytics and channel optimization